Sony Mobile is going to develop the smartphone segment less than $ 200
As the resource Digitimes, citing its sources, Sony Mobile Communications has decided to hire the services of Taiwanese contract manufacturer Foxconn International Holdings (FIH), Arima Communications and Compal Communications in order to enter into the smartphone market for less than $ 200.
The company has already introduced Android-device entry-level Xperia Tipo, which is engaged in the production of FIH, and other similar models produced by Arima and Compal, reportedly will be launched on the market in the first half of next year. This year, Sony Mobile has released 10 models series Xperia, primarily designed for middle and high segments of the market, and the launch of models priced under $ 200, and the company expects to gain a foothold in the market of entry-level solutions.
Meanwhile, Sony expects sales of each model of its entry-level smartphones will reach a circulation of several million units, but the sources of their environment Taiwanese manufacturers claim that the real figures may be much lower because of the wide variety of solutions available in the market in this price range.
Meanwhile, Sony Mobile in the second quarter of 2012 has shipped 7.4 million smartphones, and its share in the U.S., China and even Japan continues to decline. The company has 8% of the smartphone market in Japan, behind Sharp, Panasonic, Fujitsu and NEC. Sony Mobile is going to put 34 million smartphones in the reporting in 2012, which is 51% more than 22.5 million units shipped in the previous financial year.
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