User loyalty to the iPhone in 2012, after the debut of iPhone 5 has fallen for the first time since 2007, when it was released the very first phone Apple. It is reported by research firm Strategy Analytics.
According to a survey conducted by analysts, the share of iPhone users in Western Europe, which are going to change your existing smartphone iPhone new generation fell to 75% from 88% in 2011
Meanwhile in the U.S. the loyalty of iPhone owners also declined. Percentage of those wishing to exchange an existing machine to a new generation of the model was reduced from 93% in 2011 to 88% in 2012
The number of respondents, owners of the "apple" gadget, not sure what their next smartphone will also be iPhone, or who definitely will not buy a smartphone Apple, is generally low. However, companies should take into account the fact that it loses an army of fans, highlighted by Strategy Analytics.
According to the Director of Research Strategy Analytics Paul Brown, drop the loyalty of owners of "Apple's" smartphone due to the fact that the unit of the latest generation, iPhone 5, Apple has not offered any innovation.
The degree of satisfaction with the latest mobile platform Apple - iOS 6 debuted with the iPhone 5, also decreased. According to market research firm On Device, a new version of the earned the average score 7.65, which was 10 basis points lower in relation to the assessment of iOS 5. For comparison, satisfaction iOS 4 has reached in his time only 6.93 points.
Mostly consumers are unhappy with the exception of Google Maps of the operating system. Apple's own mapping service does not live up to expectations: it was not some popular features, such as Street View, in addition, there were gaps in the data and errors.
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