Motorola will show smartphone Moto X on Aug.1

 Motorola Mobility on Friday night began distributing invitations to a press conference on the presentation of the latest flagship Android-smartphone Moto X, developed in conjunction with Google. As expected, Moto X will have to lead the Motorola Droid line of smartphones and the largest U.S. operator Verizon Wireless has already started pre-orders for Moto X.

At present, about the smartphone Moto X is little known. Previously, Google and Motorola made some dramatic statements concerning new products. According to them, now in the industry all Android-devices is largely similar to each other, whereas the Moto X will be "clearly differentiated." Exactly how this will be done is still unknown, but Google and Motorola said that the two companies were working on handheld device side by side and engineers hardware stuffing worked with developers of Android Google.

Also, some experts believe that the Moto X will be the world's first device that will work on the basis of Android 4.3, whereas currently produced devices use Android 4.2.


Previously, Google has also stated that they plan to invest in advertising and marketing Moto X about $ 500 million. In addition, Moto X smartphone will be fully American, that is, 100% of the assembly process will be held in the United States.

As Google says that the new product will be at a more expensive to produce, rather than the model, assembled in China, the company plans to save on logistics. In addition, the company promises that MotoX will be sold to low-margin, and this contrasts with the policy of Apple.

CEO of Motorola Mobility, Dennis Woodside, - said that the new phone manufactured jointly by Google and Motorola. Sam Woodside led Motorola shortly after Google closed a deal to purchase the company at the end of 2011. He said that the Moto X will treat the flagship devices and compete not only with the iPhone, but with the Galaxy S4 and HTC One. According to Woodside, the new device "will be in touch with what is going on around him," in addition to this, the manufacturer has determined that the device will be able to interact with a larger number of devices than existing devices. "The smartphone can guess in advance the needs of the user," - he said.

Inside the smartphone will be located sensors (gyroscope and accelerometer), which initially will be included and will constantly monitor the machine, so he would be smart to understand whether it is in your pocket, on the table, or is in a car that travels at a speed of 100 km / hour. Based on this, the phone will offer to run certain applications. In Motorola promised that their device will be cheaper iPhone 5 and allow the user to join the massive functionality, which is now present mainly in smartphones upper price category.

Woodside says that most of the upper price range of smartphones sold at a margin of 50% or higher, but will MotoX different sales strategies. In the end, the machine must be to provoke and other manufacturers to lower the bar prices. The head of the company said that the device itself will be assembled in the U.S. Texas, but about 70% of its components will be shipped from Asia.