Universal desire to terminal manufacturers make devices with advanced communications capabilities is confirmed by statistics - the share of smartphones with touch screen mobile handset market will exceed 50% in the following year, 2013.
According to experts IHS iSuppli, the results absolutely fantastic - it was previously assumed that such progress will only be possible by 2016. But the demand of the users with massive subsidies touch handsets from major mobile operators overturns their forecasts.
Research firm IHS iSuppli raised its forecast for global sales of smartphones in 2013. The company's analysts believe that smartphones will overcome the 50 percent threshold for two years earlier than expected by IHS iSuppli earlier - the share of smartphones in the total mobile phone sales of 54% in 2013. Analyst Wayne Lam explained that the growing popularity of smart phones due to the fact that "over the past year, these devices are much cheaper, there were a variety of models." In addition, to increase the share of smartphones in the market affected by the "low-end models as sales in the Asia-Pacific region, as well as devices middle and high price category in the U.S. and Europe."
On the example of Verizon, AT & T, Vodafone and other major operators can trace one important trend that spurred the growth of the "advanced" handsets. The fact is that getting a smartphone with support for high-speed wireless access networks, the user begins to spend as much more money. Often - its ARPU increased by 3-5 times more than he paid up to that point. Thus, to subsidize the handset for consumers from the operator (especially in the area of devices for 100-250 dollars) is extremely beneficial: customers 'discourage' the costs just a quarter and an increase in the consumption of services are beginning to gain pace tripled. With traditional telephone "only voice" that does not happen - is the driver of the mobile Internet.
That's why smartphones replacing mobile phones extremely rapidly - in the last year, 2011, they held only a third (35%) of the total mobile market. At the end of 2012 this figure will rise to 46%, and in twelve months will be fixed at 54%, and by 2016, they will contribute about 68% of the market. First place in the segment of "smart mobile" will share Samsung and Apple, are also visible ZTE, Huawei (mainly due to the direct supply of operator), and LG Electronics. It is very possible that the decline will stabilize the company Nokia, which releases new smartphones with support for Windows 8.
The diversity of conventional phones has leveled new market trends, such as sliders, and almost disappearing clamshell mid-market, being replaced by low-cost smartphone with two and even three sim cards, support for mobile TV and high-speed networks 3-4G. Soon the market will only cheap "disposable" cell phones purchased to work or as a reserve main smartphone, which will give a massive sale at a small price. However, this trend does not give the market any significant growth. If this year ultradeshevyh phones will account for 14% of the market, in 2016 - only 4.2%.
By the way, also in 2016 about 43% of smartphones sold will be in the lower price range of about $ 100 - but even these devices will be able to offer the user three basic services, except for two that were before: it is the voice, SMS, as well as access to the Internet. Given the fact that most buyers purchase these devices feature phones may become the first in his life, the producers try not to disappoint - the rich virtual stores to buy and download the free software (most programs are likely to be for OS Android), quality support social networking player for listening to music (with the music purchase and download "on air"), more or less speedy processor, and color touch screen: all this is the standard filling of such gadgets. For its part, the operators will stimulate the availability of popular applications (for the most part - playing with mandatory access to the Internet), as well as high-speed Internet coverage reasonable and affordable rates.
No comments:
Post a Comment