The share of free applications accounted for 89% of all downloads

Currently, the market for mobile applications continues to grow rapidly. According to the study, presented by Gartner, by the end of the year will produce about 46 billion downloads of mobile applications, which is almost twice the number of downloaded applications (25 billion) in 2011. The level of popularity and the number of downloads of mobile applications is still completely dominated by free programs, which account for 89% of downloads. Price has a decisive influence on the popularity of paid apps - 90% of downloaded paid programs cost less than $ 3.

These trends will intensify in the future. By 2016, according to forecasts Gartner, the market for mobile applications will reach nearly 310 billion downloads, with 93% of them will be free apps, the newspaper writes TechCrunch. These figures indicate the growing opportunities for those companies that help developers monetize their applications in many ways, not only through mobile advertising, but also through the development of models for the internal (In-App) purchases, subscriptions and other ways to get users to pay later for their contents.

By 2016, for applications in cost from $ 0.99 to $ 2.99 will account for 96% of all downloads of paid programs, analysts predict, according to Mobil & Apps.

Also expected to increase the share of applications from domestic purchases, which in 2011 accounted for only 5% of all programs, and with just 10% of revenue. The share of such applications in 2016 will grow to 30%, and revenue generated by them will be 41% of the total.

Despite the increase in the number of stores of applications, primarily for the platform Android, (the most popular of which are services companies Google and Amazon), and the rapid spurt in the market Microsoft (the currently proposed 100 thousand applications), the creator of the concept of App Store The company Apple, will continue to be the most popular.

However, the popularity of Apple, is gradually reduced, the report said Engadge. On the dynamics of distribution is now leading applications for other platforms, by increasing the number of stores that provide aggregate share increase downloads, but Apple, Google and Microsoft will dominate the programs of general character.